Zenith Bank – ZMoney Campaign
Lustre Africa partnered with Zenith Bank Plc to execute a large-scale digital campaign for user onboarding through its agency financial product — ZMoney. Designed to onboard over 300,000 new account holders, the campaign needed to bridge the gap between formal banking and digitally native African youth.
To achieve this, we developed a multi-layered storytelling strategy centered around relatable peer narratives, animated explainer content, and simplified product walkthroughs. The campaign was positioned to demystify digital banking and present ZMoney not just as a tool, but as a lifestyle companion — empowering financial access, savings, and entrepreneurship among young people.
We executed a highly targeted digital rollout across social platforms, influencer collaborations, mobile-first ads, and community-based activation strategies — each optimized for conversion. Every asset created was infused with local language nuances, social relevance, and a sense of aspiration that matched the energy of the target audience.
Task
Campaign narrative and funnel design, Development of animated product walkthroughs, Storyboarding and content production (video + static), Paid ad strategy and rollout, Influencer marketing integration, Performance tracking and optimization.
At Lustre Africa, we partner with brands, changemakers, and organizations to craft compelling content, launch transformative campaigns, and build experiences that resonate, inspire, and amplify impact. Whether you’re creating a visual campaign, producing a film, launching a movement, or building an empowered community — we’re ready to collaborate.