Oria (2025 Launch)

Vision & Context
Oria is a purpose-driven brand launched in 2025, designed to empower Christian women with financial wisdom, spiritual growth, and holistic life principles. Built on the concept of the “Total Woman,” Oria’s mission is to guide women into walking in wisdom, wealth, and purpose by blending faith, finance, identity, and legacy. Lustre Africa worked closely with the founder to shape Oria’s identity, clarifying the brand voice and positioning it as both a community platform and an authority in financial discipleship.

Strategy & Ecosystem
The project was structured as a multi-pronged ecosystem, with different verticals designed for long-term growth and influence. Voice of Oria focused on content creation (videos, articles, and devotionals), Oria Circle built community through events and workshops, Oria Academy was structured as an educational platform for training in finance and godly living, and Oria Works envisioned as a systems hub for supporting women in business and finance. Each expression was strategically sequenced for rollout, ensuring that the brand’s message remained clear, impactful, and scalable across platforms and audiences.

Execution & Impact
Lustre Africa led the project with a hands-on approach: developing a full launch strategy, designing a content calendar of 30+ videos and posts, creating branded event structures, and building communications around authority and discipleship. By aligning the founder’s personal story with Oria’s larger vision, we positioned the brand not just as another women’s initiative, but as a voice of authority in the intersection of faith, finance, and purpose. The Oria launch established a strong foundation for visibility, influence, and eventual monetization through courses, events, and partnerships.