Landmark University Admission Campaign
In 2023, Lustre Africa was commissioned by Landmark University to drive a strategic digital campaign aimed at increasing undergraduate admissions, enhancing the university’s brand visibility, and supporting revenue generation through targeted student onboarding.
We designed and executed a comprehensive digital admission funnel that combined compelling storytelling, data-backed marketing strategies, and platform-specific content delivery. From awareness to conversion, we engaged potential students and parents across various touchpoints — leveraging videos, infographics, testimonials, and admission drive landing pages.
The campaign resulted in the successful onboarding of over 1,500 new undergraduate students, significantly boosting the university’s revenue and establishing its positioning as a forward-thinking, innovation-driven academic institution in Africa.
Task
Campaign strategy and planning, Funnel development and lead nurturing, Video and graphic content creation, Social media amplification and paid ad placements, Stakeholder onboarding and conversion tracking.
At Lustre Africa, we partner with brands, changemakers, and organizations to craft compelling content, launch transformative campaigns, and build experiences that resonate, inspire, and amplify impact. Whether you’re creating a visual campaign, producing a film, launching a movement, or building an empowered community — we’re ready to collaborate.